Data protection notice

Unless otherwise specified below, providing your personal data is neither prescribed by law or contract nor required to conclude a contract. You have no obligation to provide your data. Failure to provide your data has no consequences. This only applies insofar as no information to the contrary is provided for the following processing procedures.
“Personal data” means any information relating to an identified or identifiable natural person.

Server log files
You can visit our website without disclosing personal information.
Each time you access our website, usage data is sent to us or our web hoster/IT service provider by your browser and stored in server log files. These stored data include, for example, the name of the page that was called, the date and time it was called, the IP address, the transmitted data volume and the requesting provider. Processing in accordance with point (f) of Article 6(1) GDPR is based on our prevailing legitimate interest in ensuring the trouble-free operation of our website and in improving our offering.

Customer account Orders      

Customer account
When you open a customer account, we collect your personal data to the extent specified there. Data processing is for the purpose of improving your shopping experience and simplifying order processing. Processing is in accordance with point (a) of Article 6(1) GDPR, with your consent. You may revoke your consent at any time by notifying us. The revocation of consent does not affect the lawfulness of processing based on your consent prior to your revocation. Your customer account will then be erased.

Collection, processing and dissemination of personal data for orders
When you place an order, we only process your personal data to the extent required for the fulfilment and processing of your order and to handle your enquiries. Providing data is required for the conclusion of the contract. Failing to provide data means that a contract cannot be concluded. Processing is in accordance with point (b) of Article 6(1) GDPR, and is required for the fulfilment of a contract with you.
Your data are disclosed, for example, to shipping companies and drop-shippers chosen by you, payment service providers, service providers for order processing and IT service providers. We strictly observe the requirements of the applicable laws in all cases. The extent of data transmission is limited to the minimum required.

Contact us       Customer reviews       Newsletter      

Collection and processing of data when using the contact form
When you use the contact form, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. Data processing is for the purpose of making contact. You consent to the processing of the data you provide by sending your message. Processing is in accordance with point (a) of Article 6(1) GDPR, with your consent.
You may revoke your consent at any time by notifying us. The revocation of consent does not affect the lawfulness of processing based on your consent prior to your revocation. We only use your e-mail address to process your enquiry. Your data are subsequently erased unless you have consented to further processing and use.

Data collection when posting a comment
When you comment on an article or on a post, we collect your personal data (name, e-mail address, comment text) only to the extent provided by you. Processing is for the purpose of allowing comments to be posted and displaying comments. You agree to the processing of the data you provide by submitting the comment. Processing is in accordance with point (a) of Article 6(1) GDPR, with your consent. You may revoke your consent at any time by notifying us. The revocation of consent does not affect the lawfulness of processing based on your consent prior to your revocation. Your personal data will then be erased.

When your comment is published, only the name provided by you is published.

Your IP address is also stored when you submit a comment. This is done to prevent abuse of the comment function and to ensure the security of our IT systems. You agree to the processing of the data you provide by submitting the comment. Processing is in accordance with point (a) of Article 6(1) GDPR, with your consent. You may revoke your consent at any time by notifying us. The revocation of consent does not affect the lawfulness of processing based on your consent prior to your revocation. Your IP address will then be erased.

Shopauskunft customer ratings
Our website uses the rating tool “shopauskunft.de” provided by Händlerbund Management AG (Torgauer Straße 233 B, 04347 Leipzig, Germany; “Shopauskunft”).
After you place an order, we ask you to rate and comment on your purchase from us. We contact you by e-mail for this purpose using the technical system called “Legally compliant rating request (RBA)”. In doing so, we process your order data (order number/invoice number, order value and shipping costs) and your e-mail address.
Processing is in accordance with point (a) of Article 6(1) GDPR with your consent, provided you have expressly agreed to the dissemination of your data and to receiving rating requests
You may revoke your consent at any time by using the corresponding link in the e-mail or by notifying us. The revocation of consent does not affect the lawfulness of processing based on your consent prior to your revocation.
Further information on data protection when using Shopauskunft is available here:
https://www.shopauskunft.de/datenschutz.
Shopauskunft widget
The Shopauskunft widget is integrated into our website. This is for the purpose of displaying the number of our Shopauskunft ratings received to date and the results for promotional purposes.
To display the widget, it is necessary for technical reasons to transfer usage data from your Internet browser to the Shopauskunft server and to store the data in log files (server log files) for 7 days. These stored data include the name and URL of the requested file, date and time of access, IP address of the requesting computer, the website from which access takes place (referrer URL), the browser being used, possibly the operating system of your computer, and the name of your access provider.
Processing is in accordance with point (f) of Article 6(1) GDPR based on our prevailing legitimate interest in promoting our offers by displaying the customer ratings received to date. There is no storage of these data together with other personal data.

Use of the e-mail address for sending out newsletters
We use your e-mail address independently of contractual performance to send out newsletters for our own promotional purposes, provided you have given your express consent. Processing is in accordance with point (a) of Article 6(1) GDPR, with your consent. You may revoke your consent at any time. The revocation of consent does not affect the lawfulness of processing based on your consent prior to your revocation. To do so, you can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your e-mail address is then removed from the distribution list.

Inventory management      

Use of an external ERP system
We use an ERP system for order processing in the course of contractual performance. Your personal data collected in the context of the order is provided to
Microsoft Deutschland GmbH, Walter-Gropius-Straße 5, 80807 Munich, Germany for this purpose.
übermittelt.

Payment service providers      

Use of PayPal
All PayPal transactions are subject to PayPal's data protection notice. It is available here: https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Cookies
Our website uses cookies. Cookies are small text files stored in the Internet browser or by the Internet browser on a user's computer system. When a user accesses a website, a cookie may be stored on the user's operating system. This cookie contains a distinctive character string that permits the unique identification of the browser when the website is accessed again.
Cookies are stored on your computer. You therefore have full control over the use of cookies. By configuring the corresponding technical settings in your Internet browser, you can be notified when cookies are stored, decide whether to accept them on a case-by-case basis and prevent the storage of cookies and the transfer of the data they contain. Cookies that have already been stored can be erased at any time. However, please note that you may not be able to fully utilise all functions of this website in that case.
The links below provide information on the administration (including deactivation) of cookies for the leading browsers:
Technically essential cookies
Unless otherwise stated below in the data protection notice, we use these technically essential cookies exclusively for the purpose of making our offering more user friendly, effective and secure. Cookies also allow our systems to identify your browser when a different page is loaded and to offer services to you. Some functions of our website cannot be offered without the use of cookies. Recognising the browser after a new page is loaded is essential for these functions.
Processing in accordance with point (f) of Article 6(1) GDPR is based on our prevailing legitimate interest in ensuring the optimal functionality of our website and in the user-friendly and effective design of our offering.
You have the right to object at any time to this processing of personal data concerning you on the basis of point (f) of Article 6(1) GDPR, on grounds relating to your particular situation.

Analysis Advertising      

Use of Google Analytics
Our website uses the web analysis service Google Analytics of Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If your place of residence is in the European Economic Area or in Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Accordingly Google Ireland Limited is the company affiliated with Google that is responsible for the processing of your data and for compliance with the applicable data protection laws.
Data processing is for the purpose of analysis of this website and its visitors and for marketing and promotional purposes. In this context, Google will use the gathered information on behalf of the website operator in order to analyse your use of the website, to prepare reports about website activities and to provide further services tied to website usage and internet usage for the website operator. Here the following information may be collected among others: IP address, date and time of page access, click path, information about the browser and device you are using, pages visited, referrer URL (website from where you accessed our website), location data, buying activities. The IP address transferred by your browser in the context of Google Analytics is not combined with other data by Google.
Google Analytics uses technologies such as cookies, the browser cache and tracking pixels to support the analysis of your use of the website. The resulting information generated regarding your use of this website is generally transmitted to a Google server in the USA where it is stored. IP anonymisation is activated on this website. This means that your IP address within member states of the European Union or other states in the European Economic Area is first shortened by Google. Only in exceptional cases is the full IP address transferred to a Google server in the USA and shortened there.
Google is certified under the US-EU “Privacy Shield” data protection agreement and therefore obliged to comply with European data protection directives.
Data processing, in particular the storage of cookies, takes place with your consent in accordance with point (a) of Article 6(1) GDPR. You may revoke your consent at any time. The revocation of consent does not affect the lawfulness of processing based on your consent prior to your revocation. Further information about the terms of use and data protection is found at https://www.google.com/analytics/terms/de.html and at https://www.google.de/intl/de/policies/ and at https://policies.google.com/technologies/cookies?hl=de.

Use of the Facebook pixel
Our website uses the “Custom Audiences” remarketing function provided by Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; “Facebook”). The purpose of this application is to selectively address website visitors with interest-specific advertising in the Facebook social network. The Facebook remarketing tag has been implemented on the website for this purpose. This tag establishes a direct connection to Facebook’s servers when visiting the website. The pages of our website visited by you are communicated to the Facebook server in the process. Facebook assigns this information to your personal Facebook user account. Personalised, interest-specific Facebook ads are then displayed for you when you visit the Facebook social network. Your data may be transferred to the USA. Facebook is certified under the US-EU “Privacy Shield“ data protection agreement and therefore obliged to comply with European data protection directives. Data processing, in particular the storage of cookies, is in accordance with point (f) of Article 6(1) GDPR based on our prevailing legitimate interest in selectively addressing website visitors with interest-specific advertising. You have the right to object at any time to this processing of personal data concerning you on the basis of point (f) of Article 6(1) GDPR, on grounds relating to your particular situation. You can deactivate the “Custom Audiences” here Further information about the collection and use of the data by Facebook and your related rights and options for protecting your privacy is found in the Facebook data protection notice under https://www.facebook.com/about/privacy/.

Plug-ins, miscellaneous

Use of Google Maps
Our website uses the function for the embedding of Google Maps provided by Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
If your place of residence is in the European Economic Area or in Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Accordingly Google Ireland Limited is the company affiliated with Google that is responsible for the processing of your data and for compliance with the applicable data protection laws.
This function permits the visual representation of geography information and interactive maps. When pages with integrated Google Maps are called, Google also collects, processes and uses data pertaining to the website visitor.
Your data may also be transferred to the USA in this context. Google is certified under the US-EU “Privacy Shield” data protection agreement and therefore obliged to comply with European data protection directives.
Data processing, in particular the storage of cookies, takes place with your consent in accordance with point (a) of Article 6(1) GDPR. You may revoke your consent at any time.
Further information about the collection and use of the data by Google is found in Google’s data protection notice at https://www.google.com/privacypolicy.html. In the data protection centre found there, you can also change your settings so you can administer and protection your data processed by Google.

Use of YouTube
Our website uses the function for the embedding of YouTube videos provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; „YouTube“). YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
This function displays videos stored on YouTube in an iFrame on the website. The “Extended data protection mode” option is activated here. This means that YouTube does not store any information about website visitors. Corresponding information is only transmitted to and stored by YouTube when you watch a video. Your data may be transferred to the USA. Google is certified under the US-EU “Privacy Shield” data protection agreement and therefore obliged to comply with European data protection directives.
Data processing is in accordance with point (a) of Article 6(1) GDPR, with your consent. You may revoke your consent at any time. The revocation of consent does not affect the lawfulness of processing based on your consent prior to your revocation.
Further information about the collection and use of the data by YouTube and your related rights and options for protecting your privacy is found in the YouTube data protection notice under https://www.youtube.com/t/privacy.

Use of Vimeo
Our website uses plug-ins provided by Vimeo Inc. (555 West 18th Street New York, New York 10011, USA; “Vimeo”) to integrate videos from the “Vimeo” portal.
When you access a page on our website with such a plug-in, a connection is established to Vimeo's servers and the plug-in is displayed on the page through communication with your browser. Both your IP address and the information about which of our pages you visited are transmitted to Vimeo's servers in the process.
If you are logged on to Vimeo, then Vimeo assigns this information to your personal user account. When the plug-in functions are used (for example, when you play a video by activating the corresponding button), this information is also assigned to your Vimeo account.
Your data may be transferred to the USA. Vimeo is certified under the US-EU “Privacy Shield” data protection agreement and therefore obliged to comply with European data protection directives.
Data processing is in accordance with point (a) of Article 6(1) GDPR, with your consent. You may revoke your consent at any time. The revocation of consent does not affect the lawfulness of processing based on your consent prior to your revocation.
Further information about the purpose and scope of collection as well as the subsequent use and processing of the data by Vimeo and your related rights and options for protecting your privacy is found in the Vimeo data privacy statement under: https://vimeo.com/privacy

Rights of the data subject and storage duration

Duration of storage
After contractual performance is complete, the data are initially stored for the duration of the warranty term and then subject to retention periods under law, in particular tax and commercial law, and then erased after the end of the retention period unless you have consented to continued processing and use.

Rights of the data subject
You have the following rights pursuant to Articles 15 through 20 GDPR when the corresponding legal requirements are met: Right to information, rectification, erasure, restriction of processing and data portability.
According to Article 21(1) GDPR, you also have a right to object to processing based on point (f) of Article 6(1) GDPR and to processing for the purpose of direct marketing.

Just contact us. You will find our contact information in the legal notice.

Right to complain to a supervisory authority
According to Article 77 GDPR, you have the right to lodge a complaint with a supervisory authority if you consider that the processing of personal data relating you is unlawful.

Right to object
When the processing of personal data described here is based on our legitimate interest according to point (f) of Article 6(1) GDPR, you have the right to object to this processing at any time with future effect on grounds relating to your particular situation.
After you object, processing of the data in question ends unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or in case of processing for the establishment, exercise or defence of legal claims.

When the processing of personal data is for the purpose of direct marketing, you may object to such processing at any time by notifying us. After you object, we cease processing the data in question for direct marketing purposes.

Last update: 6 May 2020